Privacy Policy
Effective Date: Feb 2025
At Eliz Express (“we,” “our,” “us”), we are fully committed to protecting your privacy and safeguarding your personal data. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit or use our website www.elizexpress.com, purchase our products, or interact with our services. We aim to handle your personal information transparently and in compliance with the UAE Personal Data Protection Law (PDPL) and other applicable regulations.
- What Information We Collect
When you use our services, we collect several categories of information, either directly from you or automatically through your interaction with our website.
This includes:
- Personal Identification Information:
We collect details such as your full name, gender, and date of birth (if you choose to provide them), which help us personalize your shopping experience, verify your identity when needed, and address you correctly in our communications.
- Contact Information:
To process your orders and communicate with you, we require your email address, phone number, billing address, and delivery/shipping address. This allows us to send order confirmations, updates on deliveries, promotional offers (with your consent), and important notifications related to your transactions.
- Payment Information:
When making a purchase, your credit or debit card details, including cardholder name, card number, expiry date, and CVV, are processed securely by our partnered payment gateways. For your security, we do not store your full payment card information on our servers. Only necessary transaction details, such as the payment reference and transaction status, are retained for record-keeping and customer service.
- Order and Transaction Data:
We maintain a record of your purchase history, including items ordered, order amounts, discounts applied, delivery preferences, and order status. This enables us to provide better customer support, handle returns or warranty claims, and suggest products you may like.
- Device and Technical Information:
When you browse our website, we automatically collect technical details such as your IP address, browser type and version, operating system, referral sources, page views, and time spent on our site. This data helps us protect the website against cyber threats, improve performance, and provide a seamless browsing experience.
- Cookies and Tracking Data:
We use cookies, web beacons, and similar tracking technologies to understand how you use our website. This data includes page interactions, shopping cart actions, time spent on pages, and clicks, allowing us to optimize our website content, display personalized recommendations, and deliver more relevant ads across different platforms.
- Communication Data:
Whenever you communicate with our team—whether via email, live chat, contact forms, or social media—we collect the content of your messages, your contact details, and other relevant communication history. This helps us resolve your inquiries efficiently and maintain quality customer service records.
- Why We Collect Your Information
We process your personal data only for legitimate purposes, ensuring it enhances your experience with Eliz Express and supports our business operations.
Our key purposes include:
- Order Processing and Fulfilment:
Your personal and payment information is essential to process your orders, confirm your purchase, prepare your items for dispatch, and ensure that they are delivered safely and on time to your designated address.
- Customer Communication:
We use your contact information to send essential updates such as order confirmations, delivery status notifications, refund processing alerts, and service maintenance notices. These communications are vital to keeping you informed about your purchases and the availability of our services.
- Personalized User Experience:
By analysing your shopping preferences and browsing behaviour, we can tailor the product recommendations, promotions, and website content to better match your interests and purchasing habits, creating a more engaging and relevant shopping experience.
- Marketing and Promotional Offers:
If you opt-in to receive marketing communications, we will use your email address and browsing data to send you exclusive product launches, discount codes, and newsletter updates. You can unsubscribe from these communications at any time using the link in the emails or by contacting us directly.
- Operational Improvement:
We analyse customer behaviour, transaction data, and technical performance to continuously improve our website’s functionality, streamline the checkout process, and develop new features and services that enhance your shopping experience.
- Legal Compliance:
We collect and retain certain personal information to comply with legal and regulatory obligations including financial reporting, accounting practices, VAT regulations, fraud prevention, and responding to lawful requests from government authorities.
- Fraud Prevention and Security:
Your information allows us to detect, investigate, and prevent fraudulent activities, unauthorized transactions, or violations of our terms of service, protecting both you and our business.
- How We Share Your Information
We only share your personal data when it is necessary for our operations or required by law. This includes:
- Trusted Service Providers:
We work with carefully selected third parties, such as payment processors, logistics and courier partners, website hosting companies, and marketing agencies, who help us operate our website, deliver your orders, process payments, and promote our services. These providers are contractually obligated to use your data solely for the agreed purposes and safeguard your information.
- Government Authorities and Legal Compliance:
Where legally required, we may disclose your information to regulatory bodies, courts, or law enforcement agencies, for example, in response to a legal summons, investigation, or compliance audit under UAE laws.
- Business Transfers:
If Eliz Express undergoes a merger, acquisition, restructuring, or sale of all or part of our assets, your personal data may be transferred as part of the transaction. In such cases, you will be notified of any material changes to the privacy terms.
- Cross-Border Data Transfers
If it becomes necessary to transfer your data outside the UAE (for example, if our servers or service providers are located abroad), we will implement appropriate security measures in line with UAE data protection laws, including encryption and data transfer agreements, to ensure your personal data remains protected.
- How We Protect Your Information
We employ multiple layers of security to protect your personal data, including:
- SSL (Secure Socket Layer) encryption to protect your data during transmission.
- Secure hosting environments with firewalls, anti-virus protections, and security monitoring.
- Role-based access controls to limit data access to only authorized personnel.
- Regular system updates and vulnerability assessments to prevent cyber threats.
Despite our best efforts, no electronic storage or transmission method is completely secure. We encourage you to create strong passwords and avoid sharing your account information with others.
- Cookies & Tracking Technologies
We use cookies and similar technologies to improve your browsing experience by:
- Remembering your login information, shopping cart, and preferences so you don’t have to re-enter them every time.
- Analysing website traffic and usage patterns to understand how users interact with our site and identify areas for improvement.
- Personalizing ads and promotions based on your previous browsing behaviour.
- Monitoring system performance and errors to maintain the website’s stability.
You can adjust your browser settings to block cookies or notify you when they are being used, though doing so may limit some website functionality.
- Your Privacy Rights
In accordance with the UAE PDPL, you have the following rights regarding your personal data:
- Access Your Data: You may request a copy of the personal data we hold about you and verify its accuracy.
- Correct Your Information: You may request that we correct any incomplete, inaccurate, or outdated personal data we hold.
- Delete Your Data: Where legally permissible, you can request that we delete your personal data from our systems.
- Limit Processing: You can ask us to restrict the processing of your data in specific situations, such as during a dispute regarding its accuracy.
- Withdraw Consent: If you previously consented to marketing communications, you may withdraw your consent at any time.
- Object to Marketing: You may object to the use of your personal data for direct marketing purposes at any time.
To exercise any of these rights, please contact us at info@elizexpress.com. We will verify your identity before processing your request and respond within the legally required timeframe.
- Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, including:
- Completing your transactions and providing you with requested services.
- Complying with our legal, tax, and accounting obligations.
- Resolving disputes and enforcing our terms.
Once the retention period ends, we will securely delete or anonymize your personal data so it can no longer be linked to you.
- Third-Party Services and Links
Our website may include links to third-party websites, apps, or social media platforms. These third-party services operate independently, and their privacy practices are outside of our control. We encourage you to review the privacy policies of these third parties before interacting with their services or providing them with your personal data.
- Children’s Privacy
Our website is intended for general audiences and is not designed for children under the age of 13. We do not knowingly collect personal data from children. If we learn that we have collected data from a child without verified parental consent, we will delete it promptly.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, applicable laws, or service offerings. Updates will be posted on this page, and the Effective Date at the top will be revised. We encourage you to check this page regularly for updates.
- Contact Us
If you have any questions, concerns, or requests related to your personal data or this Privacy Policy, please contact us at:
Eliz Express – Customer Support
Email: info@elizexpress.com
Website: www.elizexpress.com
Location: United Arab Emirates
